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We are Different
Yes, Newsworthy ticks the boxes of a typical newswire, sending press releases to hundreds of websites (including Google News), influencers, bloggers, and media. But traditional newswire distribution isn't enough with legacy media declining. We're a News Marketing platform prioritizing higher visibility and more control over the customer journey.
Why Newsworthy?
Want more people to see your news? Newsworthy.ai is an AI-driven platform that revolutionizes press release distribution and news marketing.
Unlike traditional press release services focused solely on media outreach, Newsworthy.ai is built for the digital-first, AI-powered world and helps extend the discovery, reach and engagement of news.
The Newsworthy.ai platform still ticks all of the boxes of a typical press release newswire—publishing press releases across hundreds of websites and indexing by Google News. But Newsworthy also transforms each release into multiple formats (blog posts, news articles, TLDRs, FAQs, Zero-click, newsletters, podcasts, and more)—and routes this content to the right platforms, in the right format, for the right audience. We also prepare your release for large language model (LLM) ingestion, increasing your chances of appearing in AI-generated answers and overviews.
This multi-format publishing adapts content to align with how and where audiences consume information—delivering a unique content experience—evergreen, high-impact, and optimized for search engines, social platforms, and generative AI.
Newsworthy.ai is the first newswire with the following news marketing features:
Distribution Boost via NewsRamp™
Newswires face challenges that reduce press release visibility, including changing SEO algorithms, useful content updates, duplicate content penalties, E-E-A-T, AI, evolving "Search and Answer" trends, shifting media landscapes, and outdated formats. Newsworthy.ai addresses these challenges by integrating with NewsRamp™. NewsRamp enhances press release distribution by countering duplicate content penalties and adapting to changing search trends that negatively impact visibility. How? NewsRamp curates your press release into multiple unique content formats (articles, blog posts, TLDRs, video, and Zero-Click Marketing formats), translates it in up to 12 languages, and then syndicates this content across social media, forums, newsletters, podcasts, and news sites, resulting in increased online visibility and engagement for your press release.
SEO Amplification via Burstable.news™
Newsworthy.ai press releases get an added boost from Burstable.news™—a proprietary SEO amplification technology that turns your press release into hyper-vertical, search-optimized articles published across a network of authoritative third-party sites. These curated stories are tailored for niche audiences, enhancing topical relevance and boosting visibility in organic search.
Burstable.news solves one of the biggest challenges in digital PR: how to extend the life and reach of a press release beyond traditional distribution. By ensuring that each article is uniquely crafted, aligned with Google’s E-E-A-T standards, and published across trusted sources, Burstable.news drives qualified traffic, increases engagement, and builds search authority for both the publisher and the brand behind the news.
Seamlessly integrated into the Newsworthy ecosystem, Burstable.news helps your content appear where it matters most—in front of the right people, at the right time, in the right format.
AI is in Newsworthy's DNA
As the first newswire to integrate OpenAI’s Generative Pre-trained Transformer (GPT) model, Newsworthy.ai has been at the forefront of combining AI and news distribution. But we don’t stop at content creation. Our AI is embedded throughout the entire platform to maximize the discovery, visibility, and engagement of every press release.
From drafting or enhancing press releases—including generating one from any URL—to delivering optimized headlines, our tools are designed for today’s AI-driven media landscape. Behind the scenes, AI helps classify and tag releases, curate and repurpose content across formats, route news to the most relevant endpoints, translate for global reach, and prep your content for large language model ingestion—boosting your chances of showing up in AI summaries and search overviews.
When combined with the power of NewsRamp.com and Burstable.news, your press release gets the visibility it deserves—across platforms, across formats, and across audiences.
Supporting 'News Marketing' Content
After submitting your press release to Newsworthy, our AI tools will take your release and create supporting content to help you market your news and get in front of the right audiences. Supporting content includes:
- media outreach email to pitch your news to journalists
- social messages with hashtags to share the news on social media
- blog post/article for content marketing
- video news short formatted for major social platforms
- translation of the release to multiple languages
Guaranteed Placement Programs
In addition to the hundreds of websites included in Newsworthy's standard distribution, Newsworthy also gives companies the option to choose industry-specific domains to showcase their news. For example, in the human resources space, Newsworthy has publishing partnerships with nearly a dozen high-domain authority sites.
Note: Newsworthy's publishing partnership program gives websites the ability to earn money by offering guaranteed/featured placements of press releases on the website. Learn more.
Integrated Influencer Marketplace
Traditional newswires rely heavily on the distribution of press releases to journalists and digital media properties. While Newsworthy meets those basic requirements, an integrated influencer marketplace distinguishes Newsworthy as the first newswire to recognize the power online influencers have in driving targeted visibility for press releases. Newsworthy.ai's built-in influencer marketplace allows companies to hire relevant influencers to amplify their news after their press release goes live.
Note: Are you an influencer? Why not get paid for doing what you do naturally — creating and/or sharing content? Learn more.
News Advocacy
When an organization’s employees serve as advocates for the company’s news, people take notice and the company’s news is seen and engaged with by more of the right people. Whether a company has five or five hundred employees, each employee is a potential evangelist to help distribute and communicate positive information about the organization.
Newsworthy is the first newswire to combine advocacy with press release distribution. Simply upload advocate contacts, and when a release is distributed, Newsworthy auto-notifies them via email, with trackable links so that it is possible to measure the activity of advocates.
NewsDB Media Research and Outreach
Newsworthy.ai is the first newswire platform to incorporate a journalist search tool as part of its core offering. The service is ideal for companies that do not have a PR firm or access to public relations software to help with media outreach.
Use NewsDB to find journalists that have recently written news stories related to a press release. Then, build custom media lists with journalist contact information to pitch the news to the media. Companies can also choose to auto-notify the media each time their company distributes a press release.
Google Business Profiles
Newsworthy.ai pioneered the inclusion of a Google Business Profile (formally, Google My Business) in press releases, offering businesses another way to enhance their online presence. Benefits of embedding a Google Business Profile map in your press releases:
- Builds trust among potential customers through visual location proof and press mention.
- Adds an interactive and visual element to the release, paving the way for improved audience engagement.
- Delivers convenience and an engaging exploration tool to readers by providing vital location and business details.
Decision Maker Inbox Direct
Newsworthy's news marketing feature empowers companies to directly notify industry decision-makers upon distributing a press release. Utilizing a vast database of 'buyers' across diverse industries, Newsworthy sends your news to relevant leaders, enhancing brand awareness and fostering potential sales opportunities.
Blockchain Trusted Redirects
Newsworthy was the first newswire to register press releases on the blockchain, enforcing news integrity. Our use of the blockchain as the “source of truth” for a press release makes it possible to self-host your press releases. We call this a Trusted Redirect, a free service provided by Newsworthy.ai with the following benefits:
- More Traffic: When someone pulls up the press release, Newsworthy redirects them to the press release hosted on your site.
- More Control: When you self-host your press release you control the customer journey and can add your own call-to-action(s).
- Improved Transparency: Self-hosting your press release gives you better insights and transparency over your results.
- Increased Trust: The blockchain-verified badge builds trust with your site visitors.
- Easy Set-Up: Use our WordPress Plugin to start self-hosting your releases. We also have a Shopify plugin.
Mark A. Effinger, Founder, Nootopia.com
"I have experienced the power of influencer marketing in building my brand. The convenience of having a marketplace built into my press release service is killer."
