German Sports Nutrition Brand True Nutrition Technology Announces Expansion Into the United States
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The German-engineered sports nutrition brand True Nutrition Technology (TNT), trusted by athletes and fitness enthusiasts across Europe, is officially expanding into the U.S. market with its premium line of science-backed performance supplements.
Boca Raton, Florida (Newsworthy.ai) Thursday Nov 13, 2025 @ 6:00 AM PST
True Nutrition Technology (TNT), one of Germany’s leading performance nutrition brands, announced its official entry into the U.S. marketplace. Known across Europe for its precision-formulated supplements and athlete-tested performance products, TNT’s U.S. expansion marks a major milestone in the brand’s global growth strategy.
Tobias Schneider, German bobsled Olympian and TNT ambassador.
“This is just the beginning. We’re excited to introduce our full range of TNT performance products to U.S. consumers." - Markus Himmelstoss
“For years, TNT has represented the highest standards of German sports nutrition — built on science, quality, and results,” said Markus Himmelstoss, Managing Director of True Nutrition Technology. “Expanding into the United States allows us to bring that same level of integrity and performance to a new generation of athletes.”
Built on German Precision and Science
Founded in Germany, TNT is recognized for its advanced formulations that combine nutritional science, cutting-edge research, and uncompromising ingredient quality. The brand’s supplements are designed to support strength, endurance, and recovery for both professional athletes and dedicated fitness enthusiasts.
TNT’s rigorous production standards and laboratory testing ensure every product meets the brand’s promise of purity, transparency, and measurable results — qualities that have made it one of Europe’s fastest-growing performance nutrition brands.
Expanding Access to Premium Sports Nutrition
The U.S. expansion represents a major step in TNT’s mission to make high-quality European sports nutrition more accessible worldwide. The brand’s products are soon to be available on Walmart.com, with additional retail launches coming soon to Amazon.com and OneLavi.com.
“This is just the beginning,” Himmelstoss added. “We’re excited to introduce our full range of TNT performance products to U.S. consumers — starting with a series of upcoming releases that highlight each formula and its unique benefits.”
Founded in Germany by former athletes Michael Weigl and Markus Himmelstoss, TNT (True Nutrition Technology) is a leading sports nutrition brand trusted by more than 400,000 customers. Since 2012, TNT has produced premium supplements under strict German quality standards, with every product independently lab-tested for safety, purity, and transparency. From advanced protein blends to innovative vegan formulations, TNT develops evidence-based nutrition designed to help athletes and everyday individuals perform at their best. More than just supplements, TNT represents a passion for sport, health, and performance. Built on German precision and a culture of honesty, TNT continues to expand globally with one mission: delivering the highest quality nutrition—for us, and for you.
