How One Press Release Sparked Visibility for a Small-Town Relief Campaign

When record-breaking floods tore through the Texas Hill Country in early July, the Comfort Area Foundation sprang into action—launching the Comfort Flood Relief Fund to aid displaced families, first responders, and long-term recovery efforts in the small town of Comfort, Texas.

But launching a donation campaign is one thing. Getting people to see it—especially when the campaign website is brand new and virtually invisible to search engines—is an entirely different challenge.

That’s where the combined power of Newsworthy.ai, NewsRamp.com, and Burstable.News™ came into play.

The Challenge:

1. Raise awareness of the Comfort Area Foundation's flood relief efforts.
2. Drive visibility to a brand-new donation website (launched July 7th), which had no existing SEO footprint or inbound links.

The Strategy:

The Comfort Area Foundation distributed a press release via Newsworthy.ai on Tuesday, July 9th at noon, just two days after launching the site. But the strategy didn’t stop there.

The release was amplified through NewsRamp.com, which transforms press releases into multiple content formats and distributes them across an expansive network of news sites, blogs, forums, newsletters, and social media—optimized for AI inclusion and global visibility.

The Results:

Within 24 hours, the results were nothing short of remarkable:

• Top search rankings: The Newsworthy.ai and NewsRamp.com distribution network dominated search results for search terms like “Comfort Flood Relief Fund.”
  
• AI snippet inclusion: By Wednesday, July 10th, Google AI had already selected the Newsworthy.ai press release for its snippet—underscoring the importance of Newsworthy.ai and NewsRamp.com optimizing content for LLM discovery.
  
• Surge in site traffic: The donation website received thousands of visits in just days, giving the campaign a major awareness boost at a critical time.

Extra Firepower: Burstable.News™

To further amplify reach, the press release was also transformed and published through Burstable.News™, a technology that converts newswire content into hyper-vertical, SEO-optimized articles on authoritative third-party sites.

One of those sites was The Building Texas Show, a popular podcast and news portal focused on Texas issues. The Building Texas Show uses Burstable.News™ to publish Texas related news on its website to enhance website visibility with unique, SEO-friendly content.

A few weeks after integrating Burstable.News™, The Building Texas Show saw:

• A 1,000%+ increase in site traffic
• A jump from 11 indexed pages to 1,178
• Prominent search result placement for the Comfort Flood Relief Fund article - a Texas news story

This hyper-local visibility added a crucial layer of discovery for theComfort Flood Relief Fund, connecting Texans with a cause that mattered to them directly.

Additionally, the Google AI Overview (image below) pulled information directly from the Burstable.News™ content on the Building Texas Show website - and as a result, Comfort Area Foundation secured the #1 listing under Donation Options!

Why This Matters

This campaign highlights the shift away from traditional newswire-only distribution. Simply syndicating the same copy of a press release to hundreds of generic outlets is valuable but no longer enough.

Instead, success today comes from creating unique content experiences, publishing across niche-relevant platforms, and optimizing content for the AI-powered world we're now operating in.

Takeaway

With the combined use of Newsworthy.ai, NewsRamp.com, and Burstable.News™, a single press release became:

• A search-optimized news asset
• An AI-snippet-worthy story
• A high-performing content piece on hyper-local sites
• A driver of real donations, awareness and support for an important donation relief campaign.

In an age where attention is scarce, this case study proves that the right strategy and technology can turn a single press release into a visibility powerhouse.